5. Use words that sell
- Create a sense of urgency when trying to get viewers to take an action.
limited time. limited quantity.
When no action is taken, it’s not necessarily because the viewer wasn’t willing to. It’s a non-decision. Often a little push is all they need.
“one of the most influential psychological factors that affect the buying process is urgency—giving your prospective customers a reason to buy, now. Not tomorrow. Not down the line. In this moment.”
- If applicable, Offer Samples
Allow the user to sample the product/service. (This combats their ‘doubt’ mechanism and creates a sense of obligation or reciprocation to the seller)
Using certain words that give a sense of something new trigger an instinctual motivation in humans and thus can entice a sale or other action.
As much as we love ‘new’, we also love ‘familiar’. Studies show that viewers tend to respond well to words like: Friend, Home, Love, Partner, Fair, etc. Such words evoke a connotation of warmth and comfort.
- Testimonials build trust.
Consider making them very visible on websites, videos, banner ads, newsletters, etc.
Feature well known names of companies that you’ve worked with or are associated with if your brand isn’t already established. Develop a good logo, look/style, personality, and color set and be consistent with it.
- Numbers (stats) establish credibility and build buyer confidence.
Don’t expect them to take your word for it. Show it with real numbers, real case studies, real results – where possible.