the invisible blog

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This is a very non-technical overview, ideal for Theatre and other live performance leadership and marketing teams who are looking to capture their stage art on video. Click anywhere on the slide to advance to the next slide or use the navigation tools below the slide.

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According to leading marketing research, people are not only drawn to shiny things, but certain patterns, shapes, colors, placements, and other key details. Our brains have tendencies, instinctual responses, and common preferences. Understanding these quirks and the visual marketing tricks that speak to them can greatly enhance the effectiveness of any visual marketing campaign. The information that follows is not [...]

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Video has certainly come a long way in recent years. Those of us who were old enough (sigh...) were likely wowed when Keanu Reeves ducked under bullets as the camera seemed to wrap around him faster than the bullets were moving. According to today's trend trackers, many have been wow'ed again by a beautiful video [...]

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Should I self-host my own video? In our previous posts, we talked about the use of YouTube, Vimeo, and Wistia as video hosting services for your business’ or charity’s promotional video. In another blog, we talked about why those are so important for marketing your ideas. In this blog, we are going to focus on the do-it-yourself technique, self-hosting video content. [...]