the invisible blog


Which is better? YouTube, Vimeo, or Wistia?

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Which is better? YouTube, Vimeo, or Wistia? Which website is best to upload a video to? There are three main sites that come to mind: YouTube, Vimeo, and Wistia. You can also self host your video. Each site/method has it's advantages & disadvantages and are suited to different kinds of videos and video makers. To take a deep dive into each [...]

5 Visual Marketing Tricks that Tap the Psychology of the Human Mind

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According to leading marketing research, people are not only drawn to shiny things, but certain patterns, shapes, colors, placements, and other key details. Our brains have tendencies, instinctual responses, and common preferences. Understanding these quirks and the visual marketing tricks that speak to them can greatly enhance the effectiveness of any visual marketing campaign.The information that follows is not a set [...]

Rodney Mullen Video Effects Explained – How Did They Do That?!?

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Video special FX: How to fly around the subject in slow motion like in this Rodney Mullen Video? Video has certainly come a long way in recent years. Those of us who were old enough were likely wowed when Keanu Reeves ducked under bullets as the camera seemed to wrap around him faster than [...]