Understanding Youtube and It’s Purpose
YouTube is all about getting visitors to stay and consume video after video so that they can see ad after ad. According to one small study, conducted by Phil Nottingham of Distilled, only 0.72% of viewers of YouTube channels with URL’s in the description clicked thru to the linked site. What that tells us is, if you are trying to get people to come to your website, YouTube might not be the answer you were looking for. After all, 99.28% of viewers are watching a video and moving on with their lives, according to that data.
Don’t think of Youtube as a pile of videos waiting for your video to be added to it. Think of it as a social media network where each user has a ‘channel’. Whatever videos you upload to your account are added to your channel’s programming. If the only thing on your channel are an assortment of commercials for your company or product, nobody is going to want to watch it. Would you watch a TV channel if it was all commercials about the same company?
Tim, thanks for the great information. I work full time for QVC/HSN and video is a big project, well getting it together that is. Not enough new material on YouTube, self-hosting etc..
Thanks for the comment Stuart. Video certainly can be a big project.