YouTube is great if you have a video that has viral potential because it’s amazing or funny, or if you have a series of videos that will teach or entertain your target market and your goal is to build a following of subscribers. Think of how you use YouTube. Would you click on a video that is called ‘Rose’s cafe -the best coffee in town’? Well, you might like coffee, but you probably didn’t go on Youtube hoping to watch a commercial about it. Take a look at what is trending for a clue as to what sort of video content is most interesting to YouTube users. You won’t find commercials …unless they are amazing and have an eye catching title.
More good stuff about Youtube:
YouTube is free, it has somewhere around a gazzillion users, and it’s owned by Google. That means you can bet it’ll be well indexed by Google’s search engine, which of course is the most used search engine in the known universe.
If detailed analytics is important to you, YouTube might not be what you’re looking for. Its analytics are pretty weak compared to Wistia and Vimeo.
It’s easy to embed a YouTube video on your webpage, but is it the best option? The YouTube player is not very customizable and has YouTube’s logo on it, which can make you look less professional.
Also, the YouTube link and the suggested videos that appear at the end of your video are little carrots being dangled by YouTube to lure visitors away from your site and into the black hole that is YouTube. Your potential customer could be lost forever amid a sea of Justin Beiber stage mishaps and funny puppy videos far far away from your ‘contact us’ or ‘buy now’ buttons. That’s not good for conversion rates.
There is another option with YouTube: you can pay for advertising. If your target market is on YouTube (most are), and YouTube’s minimal ad targeting ability works for you, this can totally make sense. However, if you have a very specific target audience, you might be wasting money exposing your ad to a lot of people who have no interest in what you’re selling whatsoever. However, for large scale brand building, running a strictly ads-only campaign on YouTube is definitely worth considering… particularly if you have strong video content and want to reach a broad audience. …and it’s very simple and easy to use.
Tune in to our next blog for more information on using Vimeo to host your video.
Video is one of the most powerful promotional tools for business today and to simply spread a message. Don’t believe me? Check out our blog: The Power of Video for Business: Why a Promo or Explainer Video Makes a Difference.
And if you or your organization want any video or graphic design help, hit us up!