A professional-looking video can be a powerful tool for any company; as internet video viewership continues to explode, there may be no better way to communicate a message, build upon a brand, or sell a product or service. To learn more about this, check out our blog, The Power of Video for Business: Why a Promo or Explainer Video Makes a Difference. But which video-hosting site should you use?
You’ll need the right tool for the job. A hammer and nail are great if you’re trying to build a fence, but they don’t help much for plumbing. Similarly, if you have a great company promo video and have specific goals in mind for that video, Youtube may or may not be the right tool for the job.
So which video hosting platform is right for you? Should you post your video to YouTube, Vimeo, or Wistia?
The answer to this question is …well, it depends.
It really depends on your specific video or ad campaign and what you are hoping to do with it. Are you trying to build a following of subscribers with an ongoing string of entertaining or educational videos? Or are you trying to sell a product or service? Maybe you just want to have an ‘about us’ video on the landing page of your company site.
To increase your chances of making the right hosting decision, we are going to dedicate the next few blog posts to taking a closer look at each of the video-hosting platforms: YouTube, Vimeo, Wistia, and self-hosting.
We hope these blogs will help to inform and guide you should you choose to self-distribute your video. And if you happen to have used Invisible Harness to make the aforementioned video or videos, we love you. Have a nice day.