The Invisible Blog 2018-04-10T12:16:11+00:00

The Invisible Blog

The Invisible Blog is a great place to kick back with a hot cup of cocoa and learn a thing or two about how to use video (or other marketing tools) like a champ to market your business or non-profit organization.

Video is the #1 marketing tool today, but only if you handle it properly. So click on, arm yourself with some knowledge and take your marketing to the next level.  And feel free to ‘share’ the love 😉

5 Visual Marketing Tricks that Tap the Psychology of the Human Mind

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The Visual Design Marketing Tricks You MUST Know As backed by leading marketing research, people are not only drawn to shiny things, but certain patterns, shapes, colors, placements, and other key details. Our brains have tendencies, instinctual responses, and common preferences. Understanding these quirks and the visual marketing tricks that speak to them can greatly enhance the effectiveness of any [...]

Rodney Mullen Video Effects Explained – How Did They Do That?!?

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Video has certainly come a long way in recent years. Those of us who were old enough (sigh...) were likely wowed when Keanu Reeves ducked under bullets as the camera seemed to wrap around him faster than the bullets were moving. According to today's trend trackers, many have been wow'ed again by a beautiful video of legendary skateboarder [...]

Self-Hosting Video Content: The Pros and Cons

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In our previous posts, we talked about the use of YouTube, Vimeo, and Wistia as video hosting services for your business’ or charity’s promotional video. In another blog, we talked about why those are so important for marketing your ideas. In this blog, we are going to focus on the do-it-yourself technique, self-hosting video content. Some people are just too cool for [...]

Wistia Pros and Cons for Video Hosting

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In our previous posts, we discussed some of the options available when it comes to hosting videos, as well as the ups and downs of using YouTube and Vimeo to host your promotional videos. In another previous post, we discussed why using promotional videos is such a vital tool to use when you are trying to spread the word about your product or service. [...]