This is a very non-technical overview, ideal for Theatre and other live performance leadership and marketing teams who are looking to capture their stage art on video. Click anywhere on the slide to advance to the next slide or use the navigation tools below the slide.
According to leading marketing research, people are not only drawn to shiny things, but certain patterns, shapes, colors, placements, and other key details. Our brains have tendencies, instinctual responses, and common preferences. Understanding these quirks and the visual marketing tricks that speak to them can greatly enhance the effectiveness of any visual marketing campaign.