Ah, the Internet…
Home of pretty much every rational and irrational thought thunk by man. In terms of video, the vastness seems to know no bounds. According to research from various sources, the figures are nothing short of amazing. If we just look at YouTube, as an example:
125,288 videos are viewed every second of every day.
300 hours of video are uploaded to YouTube every minute.
That’s a whole lot of video, and that is just considering one of many video hosting platforms available online! …which is why video is such a powerful tool for any marketer today. For more on this, check out our blog, The Power of Video for Business.
In fact, video content is viewed more often than anything else on the Internet, which is one of the reasons why it is imperative that you fit it into your campaign to spread awareness about your brand and have a solid promotional video distribution strategy.
Still not convinced?
Here are some more stats for you:
65% of executives have visited a vendor’s site after watching a video. – Forbes
39% have called a vendor after watching a video. –Forbes
70% of marketing professionals report that video converts better than any other medium. –MarketingProfs
64% of consumers are more likely to buy a product after watching a video about it. -comScore
Pretty good info to know!
It’s important to know that just having a video sitting on the web without a thought-out promotional video distribution strategy is sorta like setting up a lemonade stand in a dark, empty alley. You’re not going to sell much lemonade in an empty alley, and unless it is amazing, your video is not going to get many views sitting deep in some back alley of Youtube.
Every promotional video needs a promotional video strategy, and this will require work, money, or some combination of the two. If you have time …or just don’t have money, then the answer is going to involve social media, blogging, newsletters, SEO, or placement on a Youtube or Vimeo channel that already has a lot of subscribers that are looking for that sort of video (part of a larger promotional video strategy).
Sure, if the goal of your company promo video is to simply sit on your page and educate the viewers that come to your page, then that is fine, but you may be missing out of some of the benefits video has to offer if you don’t put a little more thought into it. Analytics can clue you in about how well the video is working and embedded keywords can lead potential customers to your site.
The days of hanging up a sign, video, or website somewhere and hoping people see it and take action are long gone. Did those days ever really exist in the first place? Today advertising is all about SEO and building relationships with your viewers. If you have time, and you use that time to put out content that others want to see, read, (or even better) watch; form and nurture relationships with your potential customers, and let it be known what service or product/s you are making available to them, you are on the right track.
If you don’t have the time, but you have money, you might consider hiring a good social media person to handle this for you. It’s far too important to ignore these days.
In any case, there are many ways to go about distributing your video online, and we hope some of this advice gets you started in the direction that helps you garner the audience and conversions you deserve!
Video Hosting Options
There are many different ways to put a video on the internet, but a few of the most popular tools/methods are Youtube, Vimeo, Wistia, and (DIY) self hosting. Each of these has it’s advantages and disadvantages and no one platform is the right choice for everyone. To get a better idea of which site is right for you, you’ll want to check out our next blog: Choosing the right video platform: Youtube, Vimeo, Wistia, or self hosting? Choosing the right hosting platform is important, but it’s still not enough. Stay tuned to our blog for more updates and info on distributing video online, and please feel free to reach out if you have any questions or are interested in having a video made for yourself or your organization.