Search Engines to Begin Incorporating Video Ads into Search Results in 2016

If you own a small business and want to stay current with your marketing efforts, this article is a must-read.  One very key thing to note is the ever-growing importance of utilizing video as part of your online presence.  Did you know that in 2016…

“search engines will begin incorporating video ads into search results. ……When it comes to fruition, small businesses that have been leveraging video will be ahead of competitors who are still stuck in text land.

Video will continue to be worth a thousand words … or more!  Consumption of online videos has been steadily increasing for years, and the rise in mobile usage is further fueling that growth. From a marketing standpoint, video is a powerful tool. A video shared on social networks or your website can allow viewers to actually see what your product looks like and how it performs. It can also foster interaction between your business and customers by allowing them to post questions and comments on your video.”

As cellular data speeds become more accommodating, you can bet that the ROI of a well done, well targeted video will continue to grow.  …add the continued decline of web surfer attention spans and you may find that relying on text to get your message across is like speaking to a room that is gradually becoming vacant.

So if you have not yet summoned the power of video to help take your business to the next level, may this blog be a belated kick in the pants for you.

Source: 2016 Marketing Trends for Small Business | VerticalResponse


About the Author:

Tim has worked to produce videos for a long list of clients including Dove, LA Fitness, Dermalogica, and Theatre Communications Group, helping to build upon their brands. He founded Invisible Harness (Video for the Arts) in 2016 with the goal of building a team of talent that is known for producing high-quality promotional media for arts organizations and to ultimately find ways to use video to benefit humanity. He enjoys traveling, experiencing other cultures, being in the company of good people, and singing.